← All resourcesWhat recruiters look for first
A growth marketer resume gets ranked in seconds. These are the five signals a recruiter (and an LLM-ranked ATS) checks before deciding whether to keep reading.
- Funnel stage owned (acquisition, activation, retention, monetization)
- Experiment count / cadence visible
- Channel mix named with budget split
- At least one big-lever win (CAC down, conv up, retention up)
- Tooling named (Amplitude / PostHog / Mixpanel + Optimizely / GrowthBook)
Bullet patterns that work
Every strong growth marketer bullet follows the same shape: action verb → what you built → who it was for → a number that proves the impact. Use these patterns as a scaffold, not a script.
Pattern
Ran [N] experiments in [funnel stage] over [period], shipping [N] winnersExample
Ran 22 experiments on the activation funnel over a quarter, shipping 6 winners with a combined +18% lift to day-7 retention
Pattern
Launched [channel] driving [outcome] at [efficiency metric]Example
Launched a Reddit Ads program driving 380 trials/month at a $9 CPA, beating Google Search by 22% on the same audience
Pattern
Killed [program] saving [cost] after experiment showed [result]Example
Killed a $40k/month influencer program after a holdout test showed a flat lift on attributed signups
Skills section — what to keep
Recruiters skim skills sections for the keywords the JD mentioned by name. Lead with the hard skills, group your tools, and keep soft skills short.
Hard skills
- Experimentation design
- Funnel analysis
- Paid acquisition
- Lifecycle / retention
- Pricing tests
Tools
- Amplitude
- Mixpanel
- PostHog
- GrowthBook
- Statsig
- Optimizely
- Customer.io
- Looker
- SQL
Soft skills
- Cross-team partnership with PM + eng + design
Pitfalls that get growth marketers filtered
- Listing experiments without saying which won
- Calling channels "explored" — say what you launched and what shipped
- Skipping the kill-decisions — they're a maturity signal
- Listing tools instead of the experiments you ran on them
Frequently asked
Do I need SQL for a growth role?
Yes for almost every modern growth role. Even basic SQL means you can answer your own questions about the funnel.
How do I show experiment velocity?
Number of experiments per quarter, win rate, and cumulative lift. "22 experiments, 6 winners, +18% to retention" is a strong line.
Is growth marketer the same as growth product manager?
Overlapping. Growth marketer leans channel + creative; growth PM leans product surface + experimentation. Match the JD.
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